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首页 > 办公管理 > 大学周边奶茶市场调研报告spss共25页.docx

大学周边奶茶市场调研报告spss共25页.docx

大学周边奶茶市场调研报告spss共25页.docx
内容要点:
XX 大学大学奶茶市场消费偏好情况调研报告1目录一、 调查背景·····························································2二、 调研项目简介·························································2三、 调研目的·····························································2四、 调研内容······························································2(一) 调研范围·······························································3(二) 调研对象·······························································3(三) 调研样本·······························································3(四) 调研内容·······························································3五、 研究框架设计(一) 研究方法·······························································32(二) 进度安排·······························································4六、 调研过程(一) 调查对象·······························································5(二) 二手资料收集···························································5(三) 定性调研(焦点问题小组访谈)·············································5(四) 问卷设计与试调研·······················································5(五) 制定抽样方案和正式调研·················································5(六) 样本有效性检验·························································5(七) 数据处理·······························································5七、 现状分析(一) 基本描述分析···························································63(二) 基于消费者行为选择的深层探究··········································12(三) 附录:编码方案·························································20八、 对策建议·································································21九、 改进完善·····················

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